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December 5th, 2008

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Posted on December 4, 2008
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Think about your future and the future of your business online. Are all your marketing efforts going to be in vain or is there really a way to get your site and your products seen that is effective and wont break the bank.
Until recently the only way to really get your products out under the noses of the buying public, short of spending a fortune on promotional tools and pay per click advertisements, was to continually submit your site to the search engines and make your site search engine friendly in the hope that your site will climb the rankings and finally show within the top results.
Recently all this has changed, and the change has arrived in the form of what is being termed, The Search Sub Engine.
What is a search sub engine and how can it help you to increase your traffic and in turn your sales without destroying your advertising budget, and does it really work.
A search sub engine allows you to list your site for a set period between 1 and 28 days and during that time your listing will gradually approach the top search results for your particular search category. This has never been, and probably never will be possible with the standard search engine, so immediately an advantage can be seen with this alternative method, but is it cost effective and will it generate the visits to your site which you can then convert to sales.
The simple answer to that question is yes. If we look at the search sub engine in more detail we can see how it works and why it will be advantagious to your marketing efforts and the all important prospect of more sales for your advertising dollar.
Search sub engines categorize your site in an area which best describes your content and or product. This in turn makes it easier for anyone searching for your product or similar to actually land on your site, unlike standard search engines, where if your listing isnt within the top results the likelihood of your site being discovered is minimal.
You list your site very much like you would list a product on an auction site and there are various tools which allow you to promote your site above those of other users, such as, highlighting your listing, use of bold text and subtitles.
When a visitor searches your listing they are taken to your landing page where you have the opportunity to grab the attention of the visitor and sell the benefits of your site and your product. Included on the landing page is a direct link to your site, so you effectively have two chances to make that all important sale.
When a visitor searches the search sub engine they do so in various different ways, all of which could direct them to your listing. They can search in the conventional way using keywords and phrases, by listing number, category, or your user name, each option allows you that extra important chance to convert the visit to a sale.
Other benefits of the search sub engine are the inclusion of a hit counter on your landing page enabling you to keep track of your unique visits, judge the effectiveness of your sales message and change the message accordingly if the desired results are not being achieved.
Benefits which at first may not be apparent are, the search sub engines do not allow any outside advertising which means, no Adsense, no Adwords, no banners which in turn means no distractions for the visitor. Also to keep everything fair for all, it isnt possible, unlike the search engines, to buy you way to the top, which promises to finally give everyone an equal chance of promoting their wares without the big boys snatching all the prime positions.
Obviously with this being a new system there will be a growth period during which time the system will not be functioning to its optimum level, simply due to the fact that it is new and not presently widely used by the surfing public or site owners. This can be seen as either your opportunity to test for free what promises to be a very effective future marketing tool, or you can dismiss it as just another program that promises but doesnt deliver.
My view is that we should give the search sub engines the benefit of the doubt and take advantage of another marketing tool, and a marketing tool which looks set to become a major weapon in our ever increasing need to rise above the rest of the competition and make some sales.
And, what better time to take advantage of this promotional tool than during its initial growth period when the best deals are always to be had by the well informed and forward thinking site owner.

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Democratic consultant Hank Sheinkopf just put out a release that essentially says the drama over whether the Gang of Three errant Democratic Senators would back Malcolm Smith as their new leader next month is over.
In return for to the way the Senate is run, Carl Kruger, Pedro Espada and Ruben Diaz will support Smith in January when the Democrats take control of the Senate for the first time since 1965.
This appears to end any last hopes that of current-but-lame-duck  Senate Republican Majority Leader Dean Skelos could have held on to the Majority Leaders job, which brings a lot of power over Senate spending as well as agendas.
Skelos had been attempting to lure the three into voting for him, which would have for many intents and purposes, kept the GOP in control of the Senate even though they are out-numbered by a 32-30 seat margin.
Ostensibly the three had been complaining about the lack of Hispanic representation in leadership positions. Republicans had been planning to boost the amount of money and power given to the Senate Finance Committee chairman,  which could have been an inducement for one of the three to flip or support Skelos.
That began to unravel, however. Earlier this week  the Post reported Kruger as saying he wouldnt go against Gov. David Paterson (who is closely allied with Smith and increasingly angry with Skelos over budgetary issues). And common sense had long suggested that if any of these Senators, who come from heavily Democratic New York City districts were to change parties or support a Republican leader, they could be targeted by Dems in 2010 through a primary or in a general election, a la Olga Mendez, an East Harlem Democrat-turned Republican Olga Mendez who was ousted in 2004.
Indeed, Espada was defeated by Diaz in 2002 in part because he had been caucusing with the Republicans.
Whats unclear at this moment though, is precisely what reforms will be made, and, what will happen to all those dollars that Republicans were about to assign to the powerful Finance Committee.
Another question? Does this presage a growing role for Tom Golisano, who according to Sheinkopfs statement below, helped broker the agreement.
Here is Sheinkopfs statement:
The meeting held today resolved rules changes proposed by Senator Smith which will result in Senate reform and the election of Malcolm Smith as Leader. The meeting was hosted and convened by respected Western New York businessman Thomas Golisano and Congressman Gregory Meeks.

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  • Dec. 5th, 2008 at 5:22 PM



Now... about the cities...

As I said, they have all invested in IT Outsourcing infrastructure and capacity. The big difference I see is that the inland cities, such as Chengdu, enjoy a 30% cost-of-living reduction over Beijing and Shanghai. If you're going to China to be cheaper, you may want to head inland past the big port cities, and find a partner in Chengdu, Xian, etc.

A bit about the economics...

China is cheap. Not as cheap as Vietnam, but much more massive, and probably in possession ofa more educated workforce. It's really tough to get a straight answer about this from anyone, but as near as I can tell, an entry level developer will pull in an equivalent of $US 12,000 a year. That's compared to about $US 20,000 for the same talent in India, and about $65,000 in the good old US of A. As you get into the senior talent pool for development, the percentage of US scale is even more favorable. But (there's always a but) there is a significant differential in cost of leadership experience (as in India), and good verbal English language skills. As already mentioned, the coastal cities are more expensive than the inland cities. Adding to this advantage are the tax incentives that the 11th 5-year plan has put in place to encourage growth in the IT Outsourcing Industry.

All in, China can certainly deliver Cheaper, if you can manage your vendors or your captive to ensure either parity or improvement in quality and productivity.

I got out into Chengdu both evenings after the conference let out. I found the city beautiful and safe by night, bustling but not in a New York kind of way... I didn't really have much sense of being in China though. It was modern and cosmopolitan. The people were stylish, and "western" in dress. The cars were European brands. I felt, to be honest, more like I was in Vancouver on a Saturday evening.

I did get to eat some genuine (I was told) Sichuan food. It was spicy, in a way I've never experienced in the USA. The "Ma", or numbness from the Sichuan peppercorns, was just amazing. And apparently growing up in the south is good global training for spicy food. I was eating with Chinese and Taiwanese Americans, who were breaking out in sweat over the spice in the food. I was just enjoying it. So either I'm the Rambo of the Mala Chicken scene, or they were giving "the white guy" different food... Either way, my local Chinese takeout joint will never be the same.

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Me again, two days in a row. Dont think Ive done that before. Id say it was drawing towards the end of a busy week but for a lot of people here therell be a lot of extra hours being put in over the weekend as work continues on the VAT changes. It really is amazing how many different prices we actually charge for all the different services we offer and all the things that go with them.

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While it's certainly true that the offer of a fixed-rate, 30-year mortgage at 4.5% seems tantalizing to many people, whether or not it would truly spark a housing sales rebound is unknown. For one thing, to get people to act now, it would have to be some type of limited offer. From a CNNMoney.com story:

Lobbyists are pushing the Treasury Department to consider a plan to purchase mortgage-backed securities in the hopes of driving mortgage rates to as low as 4.5%, an industry source said.Similar to an effort unveiled last week by the Federal Reserve, the proposal calls for Treasury to buy securities backed by 30-year fixed-rate mortgages from Fannie Mae and Freddie Mac...

The increased demand for mortgage-backed securities would prompt mortgage rates to drop. That, in turn, would enable homeowners to refinance into lower-cost loans and make it cheaper for potential homebuyers to get into the market...

Industry groups have been pressuring President-elect Barack Obama and lawmakers to lend a helping hand to the housing market. The National Association of Realtors, for instance, has called for Treasury to buy mortgage-backed securities.
Meanwhile, a coalition of industry groups have banded together under the "Fix Housing First" banner to call for measures including tax credits of up to $22,000 and the creation of a 30-year mortgage, carrying rates as low as 2.99%...
Experts, however, had mixed views on how much a new Treasury initiative would help homeowners and the economy. Some felt lower rates would help stabilize the housing market by bringing in new buyers and would give those who refinance more money to spend...
But others questioned whether rates would remain low and, even if they did, only a narrow slice of credit-worthy borrowers would benefit...
Also, the proposal would do little to help troubled borrowers who have fallen behind on their payments, have no equity in their homes or have lost their jobs. With credit standards still high, these homeowners would not be able to refinance and take advantage of the lower rates, he said.
Finally, super-low rates could keep private investors out of the mortgage-backed securities market, forcing the government to remain the primary buyer of such investments.

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